Sales Page:
OFFLINE PROFILER: Discover The MISSING LINK That Has Been KILLING YOUR SALES
Recognize this?
Your prospect was soooo interested on the phone.
You scheduled an appointment, and met with them a couple days later.
You showed them spreadsheets galore, 30-page keyword reports, graphs by the ton.
And an odd, disappointing thing happened: the prospect, who had been so interested in the phone, and who had greeted you in such a personable way, gradually closed up. Their eyes glazed. Their eyelids became hooded. Words, so voluminously chattered out at the start of the meeting, slowed to a trickle, and then halted.
At the end, it was so quiet all you could hear was the hum of your laptop fan.
Reaching for words as if they were dangerous and foreign objects, the prospect niced you out the door. Thanks for coming, they said. We’ll think about it. But in your gut you knew it was a No.
Sitting in your car, with the engine on and the air conditioning up at maximum to fight the sweating, the fear of having to return home with the story of yet another failure, your heartbeat racing, you wondered what the hell went wrong. How had someone who seemed so very interested in your services two days ago on the phone become so…disinterested?! It was as if, in a few short minutes, the soda had gone flat.
Yes, There IS a Missing Link In Selling That Will Easily Quadruple Your Sales Results
Other people who have some experience with sales—I won’t call them sales trainers, which is what I am, because they simply are not—will tell you features and benefits sell. That if you throw enough of these at the wall (prospect), something’s gonna stick. I’m afraid that’s just not true.
Get in front of a prospect, any prospect, they say. And start your presentation. Make it so good they can’t help but be bowled over by it. Uh uh. That’s what these guys say, but unfortunately that’s not how it works. You may once in a while get a sale, because of a reason that will become incredibly obvious later on in this conversation, but there’s no consistency to it. You won’t be able to repeat the success upon command. Something is missing.
OK let’s move away from the prospect for a moment. Let’s look at Y-O-U. Have you ever considered that you’re one type of person? No matter if you're the chatty extrovert, or the quiet, analytic introvert...your personality is driving away 75% of your prospects.
Let me take these two examples through the sales process. What happens here if you’re one of these types, and you encounter the other type as your prospect?
Situation One: The chatty, friendly You meets an introverted, by-the-book prospect. You do what’s comfortable, and immediately launch into small talk, followed by an attempt in finding out how the prospect believes your solution is going to affect the people who are going to use it—internal and external customers.
The prospect responds by looking more and more like you’re nuts. They don’t smile: in fact, their mouth is a straight, solid line of disapproval. Confused, you pour the friendly people-oriented questions on. They shut down even more. Finally, the prospect erupts, “Haven’t you got anything organized to show me? Don’t you even have a spreadsheet?”
Embarrassed and hurt, you wonder how someone could be so cold, and gather your stuff to leave.
Situation Two: The analytical, careful You meets a happy-go-lucky, extraverted prospect. Immediately you whip out your graphs and your lists, all meticulously prepared, and begin to go over these in extreme detail with your prospect. You want them to fully understand the benefits of what you do. But something weird happens: instead of following along closely, the prospect can barely even look at the information you’ve brought. Their eyes slide around the room…to the walls, to the window, far away from the computer screen.
Managing a weak smile, the prospect thanks you and sends you on your way with an “I’ll think about it.” You know it’s over, though.
These are just two quick examples of what commonly happens in selling situations. Can you see the key to the problem? You may have already noticed it: we make presentations geared towards what we would like to see. We instinctually sell to ourselves.
Error!
What about the other types? We are not communicating to them in the way they’d like to be communicated with.
Occasionally you’ll run into a prospect who’s the same type you are. Then your presentation might work. But what about the other ¾ of your market?!
Would you like a magic wand on your side, that tells you exactly what this prospect wants to hear? What they want to see? How much detail they can stand? When you should freakin’ STOP?!
OFFLINE PROFILER Could Be Worth Hundreds of Thousands of Dollars or Pounds to You
Scientifically validated, this tool will show you what the four types of people are. And you’ll know how to sell to them. No more mistakes. No more misguided presentations—you’ll be 100% on target.
This is perfect for web designers, SEO experts, software developers and more.
We’ll look at a full recorded training hangout on Offline Profiler—what the four types are, how to use them to sell, and what you’ll do to win. This hangout is straight from Module Two of my premium Sales On Fire group coaching program. Members participate, ask questions and learn along the way, just as you will.
Plus, it comes with a complete pdf write-up of this system. In-depth and containing examples of different salesperson-prospect pairings so you can understand how they interact, it will prepare you for using this tool in the real world.
Four types are easy to remember. It’s not complicated. After reviewing the material once, you’ll already be aware of why your previous selling attempts didn’t often work well—and what you’ll be doing differently to boost your revenue going forward. You’ll be knowing this kind of information to tell what type of person you’re talking to is:
- what they wear
- how they walk and sit
- what their work spaces look like
- how they talk
- what they make decisions based upon
- how you need to speak with them
- what information you need to share with them
- whether you should have some small talk first or not
- how to get them to make a decision
- how you can stand out to them from the crowd of other salespeople.
